Purple Cow Download

ISBN: 014101640X
Title: Purple Cow Pdf Transform Your Business by Being Remarkable
Author: Seth Godin
Published Date: 2005-01-27
Page: 160

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Would have loved more data I’m a numbers person, so since marketing is not my main focus I am only half heartedly putting this out there, but statistics and more numbers around growth or references would have been cool. As it stood, it was mainly commentary. Very good commentary, mind you, but commentary on ideas around how to be the purple cow. Definitely have some takeaways, and I love the vision, but would love to see more structure.Subjective Idea There really isn't anything negative or positive than can be said about this book. Marketers have their ideas on what works and what doesn't. It is all subjective. However, the notion that a company should be unique (a Purple Cow) or have something unique about at least one of its products or services makes a lot of sense. The concept of USP (unique selling proposition) as been around for a long time now and this book is just somewhat expanding on that idea by applying the concept to a company or marketing campaign. The book is only 140+ pages; I think it is worth a read just as I think anything written by Seth Godin is worth a read.Having a Purple Cow This is the second book I have read by Seth Godin. I think this is a great book. It covers a fairly wide market segment with a very specific subject. Although not very deep and challenging, its concepts are easily accessible and speaks to people who have no clue about marketing as well as people who are in business leadership. Although not all of the book is written for a more seasoned marketer, there is plenty of great ideas for even the most curmudgeon, stuck-in-the-mud, business person. All together, this book lays an excellent foundation for those looking for fresh ideas in stale markets.

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The Ethical Algorithm Free Pdf

ISBN: 0190948205
Title: The Ethical Algorithm Pdf The Science of Socially Aware Algorithm Design
Author: Michael Kearns
Published Date: 2019-11
Page: 256

"The data science revolution has important ethical underpinnings. The authors make a powerful case for the development of AI ethics as a subject in its own right. The Ethical Algorithm shows that apocalyptic predictions of an algorithmized society are far from inevitable. Anyone interested in AI should read and process this essential book." -Dr. Marcos Lopez de Prado, C.E.O. of True Positive Technologies, L.P., and Quant of the Year 2019 (The Journal of Portfolio Management)Michael Kearns is Professor and the National Center Chair in the Computer and Information Science department of the University of Pennsylvania, where he has secondary appointments in Economics and the Wharton School. He is also the Founding Director of Penn's Warren Center for Network and Data Sciences. Kearns has published widely in machine learning, artificial intelligence, algorithmic game theory and quantitative finance. He has worked extensively in the finance and technology industries, and consulted on various legal and regulatory matters involving algorithms, data, and machine learning. Together with U.V. Vazirani, he is the author of An Introduction to Computational Learning Theory.Aaron Roth is the class of 1940 Bicentennial Term Associate Professor in the Computer and Information Science department at the University of Pennsylvania, where he co-directs Penn's program in Networked and Social Systems Engineering. Roth has published widely in algorithms, machine learning, data privacy, and algorithmic game theory, and has consulted extensively about algorithmic privacy. He is the recipient of numerous awards, including a Presidential Early Career Award for Scientists and Engineers (PECASE) awarded by President Obama in 2016. Together with Cynthia Dwork, he is the author of The Algorithmic Foundations of Differential Privacy.

Over the course of a generation, algorithms have gone from mathematical abstractions to powerful mediators of daily life. Algorithms have made our lives more efficient, more entertaining, and, sometimes, better informed. At the same time, complex algorithms are increasingly violating the basic rights of individual citizens. Allegedly anonymized datasets routinely leak our most sensitive personal information; statistical models for everything from mortgages to college admissions reflect racial and gender bias. Meanwhile, users manipulate algorithms to "game" search engines, spam filters, online reviewing services, and navigation apps.

Understanding and improving the science behind the algorithms that run our lives is rapidly becoming one of the most pressing issues of this century. Traditional fixes, such as laws, regulations and watchdog groups, have proven woefully inadequate. Reporting from the cutting edge of scientific research, The Ethical Algorithm offers a new approach: a set of principled solutions based on the emerging and exciting science of socially aware algorithm design. Michael Kearns and Aaron Roth explain how we can better embed human principles into machine code - without halting the advance of data-driven scientific exploration. Weaving together innovative research with stories of citizens, scientists, and activists on the front lines, The Ethical Algorithm offers a compelling vision for a future, one in which we can better protect humans from the unintended impacts of algorithms while continuing to inspire wondrous advances in technology.

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The Laws of Human Nature Download

ISBN: B07DLDD46C
Title: The Laws of Human Nature Pdf

From the number-one New York Times best-selling author of The 48 Laws of Power comes the definitive new audiobook on decoding the behavior of the people around you.

Robert Greene is a master guide for millions of listeners, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding, and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves.  

We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people's masks, and how to resist conformity to develop your singular sense of purpose. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.

Different from Past Greene Books This book is written in the reverse of his past works. Instead of getting historical examples and then interpretation you get long literal explanations of these various laws of human nature followed by a historical example.The change in format is not for the better nor is the execution. The real problem is that Greene goes on too long in his explanations of each law. It becomes boring at times. The discussion on narcissists borders on obsession. This book is closer to Mastery than it is his other works.There's still much to like of course. I think his explanations of the laws are correct and useful. Just too much. The historical examples are excellent of course but there are too few of them.If you are a Greene fan I think you'll see this one is different and just not up to the excellence of past works. Still enjoyable and worth the purchase. Just not overwhelmingly great.Was Robert Greene replaced by Shadow Writer?! Robert Greene at its worst.As others have commented, there is a strange feel about this book. Almost as if this book had been written by a ghost writer instead of Robert Green.Whereas previous books of him were poetic and insightful this one is naive, new edgy, and prosaic.After much reflection, I returned both, the book and the audiobook.You, however, need to make your own mind. I know it wasn’t easy for me to return a book from an author I admire.This book is like therapy 1st day - Huh I guess everybody craves attention2nd day - Oh my god I have been repressing my essentially anger nature for years.This book rapidly alerted me to the parts of myself that I have been trying to hide from myself for years.In addition to that this book will give you a bunch of information on how to understand and interact with other people.

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Keto Bread Machine Cookbook Download

ISBN: 1081465816
Title: Keto Bread Machine Cookbook Pdf Quick, Easy, Delicious, and Perfect Ketogenic Recipes for Baking Homemade Bread in a Bread Maker!
Author: Zara Elby
Published Date: 2019-07-19
Page: 56

FREE KINDLE E-BOOK WITH EVERY PAPERBACK PURCHASE

Do you follow a ketogenic diet but still miss bread and other carby treats?

If so, Keto Bread Machine Cookbook: Quick, Easy, Delicious, and Perfect Ketogenic Recipes for Baking Homemade Bread in a Bread Maker! by Zara Elby is THE book for you!

Whilst it is common knowledge that a ketogenic lifestyle is beneficial for health and wellness, it can still be hard adjusting and restricting your diet. There is nothing better than the wonderful, mouth watering aroma of freshly baked bread filling the kitchen. However, baking no carb bread from scratch is a time consuming, messy, and tricky process. Having to knead, proof, and bake the dough can take hours, and creating the perfect rise and crisp can take years to master, espeically when trying to make low-carb ketogenic bread.

Why choose this book?

Our book Keto Bread Machine Cookbook will guide you through making the perfect loaves of zero carb bread every time. Our book includes recipes to cater to everyone, with recipes to suit all occasions. We offer sweet, herb and spiced, fruit and vegetable, cheese and simple everyday loaves! We guarantee our tasty recipes are easy, simple to follow, delicious, and will help curb those carb cravings!

What is inside?

• Introduction to the Bread Machine
• Introduction to a Ketogenic Diet
• Everyday Loaves
• Fruit and Vegetable Low Carb Bread
• Herbed and Spiced Bread
• Cheese Bread
• Sweet Keto Breads
• Gluten-Free Bread
• And much, much more!

What are you waiting for?

Kickstart your life now by downloading this book!

See you inside!

High expectations but disappointing I was really excited to get this book. Unfortunately, it was very disappointing because the author did not review the measurements and directions before printing/selling. The recipes themselves looked delicious and I even tried a couple only to discover that the directions would say add yeast but it wasn’t on the ingredients list. Or salt would be on the ingredients list but without indicating how much salt to use. It would nice if it were corrected and everyone who ordered/paid for this version got a corrected copy for free.missing ingredients The first two recipes call for yeast in the directions but no yeast is listed in the ingredient list.Really GOOD book! Love all the recipes! And I had every ingredient needed! Please write more for the Bread Machine!

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The Education of an Idealist Free Pdf

ISBN: B07VKB7K8F
Title: The Education of an Idealist Pdf A Memoir

"[Power's] absorbing, heartfelt, and remarkably candid memoir [...] offers essential lessons to anyone aspiring to follow in her footsteps in shaping the world for the better." (Madeleine Albright)

Pulitzer Prize winner Samantha Power, widely known as a relentless advocate for promoting human rights, has been heralded by President Barack Obama as one of America's "foremost thinkers on foreign policy.

In her memoir, Power offers an urgent response to the question "What can one person do?" - and a call for a clearer eye, a kinder heart, and a more open and civil hand in our politics and daily lives. The Education of an Idealist traces Power's distinctly American journey from immigrant to war correspondent to presidential Cabinet official. In 2005, her critiques of US foreign policy caught the eye of newly elected senator Barack Obama, who invited her to work with him on Capitol Hill and then on his presidential campaign. After Obama was elected president, Power went from being an activist outsider to a government insider, navigating the halls of power while trying to put her ideals into practice. She served for four years as Obama's human rights adviser, and in 2013, he named her US Ambassador to the United Nations, the youngest American to assume the role.

A Pulitzer Prize-winning writer, Power transports us from her childhood in Dublin to the streets of war-torn Bosnia to the White House Situation Room and the world of high-stakes diplomacy. Humorous and deeply honest, The Education of an Idealist lays bare the searing battles and defining moments of her life and shows how she juggled the demands of a 24/7 national security job with the challenge of raising two young children. Along the way, she illuminates the intricacies of politics and geopolitics, reminding us how the United States can lead in the world, and why we each have the opportunity to advance the cause of human dignity. Power's memoir is an unforgettable account of the power of idealism - and of one person's fierce determination to make a difference. 

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