M Pdf

ISBN: 1259446298
Title: M Pdf Marketing
Author: Grewal
Published Date: 2016-01-29
Page: 512

Dhruv Grewal received a Ph.D. from Virginia Tech and is the Toyota Chair in Commerce and Electronic Business and professor of marketing at Babson College. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies. Dr. Grewal was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and was listed in the World's Most Influential Scientific Minds by Thomson Reuters in 2014. He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Dr. Grewal is a recipient of the 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; and 1998 Executive MBA Teaching Excellence Award. He has taught executive seminars and joined in research with numerous firms, including IRI, TJX, Radio Shack, Monsanto, McKinsey, and Motorola.

NOTE: Access code is not included with this book

Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom.

Grewal/Levy's M: Marketing 5th edition is available through McGraw-Hill Connect, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:

SmartBook - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts and examine how firms analyze, create, deliver, communicate, and capture value. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Complete system requirements to use Connect can be found here.

Five Stars Great detailed textbook for Marketing course. Very extensive, will serve you well.A very confused text, too focused on social media, while overly complicating marketing basics Crappy textbook. It tries to be all about social media in practically every section of the book, with all these colorful graphics like it's a children's magazine in terms of layout. But when you get to the content, they try to make it sound unnecessarily scientific, instead of providing simple descriptions of the basics of marketing - product, place, price and promotion. My daughter hated this text, and I can't blame her. It's all over the place.Decent book Pretty broad overview of marketing. It was easy to read but may have been to simplified/broad in some areas. Examples were reasonably effective.

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