Sunday, August 18, 2019

Project Blue Book Pdf

ISBN: 1590033000
Title: Project Blue Book Pdf The Top Secret UFO Files that Revealed a Government Cover-Up (MUFON)
Author: Brad Steiger
Published Date: 2019-02
Page: 352

Brad Steiger (February 19, 1936 – May 6, 2018) was an American author of fiction and non-fiction works on the paranormal, spirituality, UFOs, true crime, and biographies.Donald R. Schmitt is the author of Witness to Roswell and former co-director of the J. Allen Hynek Center for UFO Studies.

A new edition of the blockbuster book that revealed the top-secret findings of the US government about UFOs.

Throughout the 1950s and 1960s, while publicly dismissing the existence of UFOs, the United States Air Force was engaged in a secret program for evaluating every report of unidentified flying objects. Under the code name, Project Blue Book, the Air Force analyzed over 13,000 incidents. The goal of this enterprise was threefold: To determine the cause for each UFO sighting, to assess the security threat for each incident, and to determine how the United States could obtain or create the technology used by UFOs.

This book, based on secret files obtained through the Freedom of Information Act, includes accounts of seven of the most important USAF enquiries-- among them the story of the nights the White House was buzzed by UFOs, the mystery of the Lubbock Lights, the full story of Captain Mantell--Ufology's first martyr, and the startling conversion of the prominent astronomer, J. Alan Hynek from UFO skeptic to believer.

This is startling and fascinating book that uncovers not only the anatomy of a government cover-up, but also provides stark and chilling evidence that we are not alone. It is all here, government documents, the testimony of scientists, the military, pilots and citizens all over the country who have witnessed UFOS.

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Thursday, August 8, 2019

M Pdf

ISBN: 1259446298
Title: M Pdf Marketing
Author: Grewal
Published Date: 2016-01-29
Page: 512

Dhruv Grewal received a Ph.D. from Virginia Tech and is the Toyota Chair in Commerce and Electronic Business and professor of marketing at Babson College. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies. Dr. Grewal was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and was listed in the World's Most Influential Scientific Minds by Thomson Reuters in 2014. He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Dr. Grewal is a recipient of the 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; and 1998 Executive MBA Teaching Excellence Award. He has taught executive seminars and joined in research with numerous firms, including IRI, TJX, Radio Shack, Monsanto, McKinsey, and Motorola.

NOTE: Access code is not included with this book

Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom.

Grewal/Levy's M: Marketing 5th edition is available through McGraw-Hill Connect, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:

SmartBook - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts and examine how firms analyze, create, deliver, communicate, and capture value. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Complete system requirements to use Connect can be found here.

Five Stars Great detailed textbook for Marketing course. Very extensive, will serve you well.A very confused text, too focused on social media, while overly complicating marketing basics Crappy textbook. It tries to be all about social media in practically every section of the book, with all these colorful graphics like it's a children's magazine in terms of layout. But when you get to the content, they try to make it sound unnecessarily scientific, instead of providing simple descriptions of the basics of marketing - product, place, price and promotion. My daughter hated this text, and I can't blame her. It's all over the place.Decent book Pretty broad overview of marketing. It was easy to read but may have been to simplified/broad in some areas. Examples were reasonably effective.

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Friday, August 2, 2019

National Electrical Code 2017 Pdf

ISBN: 1455912778
Title: National Electrical Code 2017 Pdf

National Fire Protection Association, Quincy, Massachusetts

Throughout the United States and around the world, NFPA 70: National Electrical Code (NEC) sets the foundation for electrical safety in residential, commercial, and industrial occupancies. The 2017 edition of this trusted Code presents the latest comprehensive regulations for electrical wiring, overcurrent protection, grounding, and installation of equipment. Major additions reflect the continuing growth in renewable power technology. Other NEC revisions protect the public and workers from deadly hazards. Work with the latest requirements governing public and private buildings, homes, and structures; outdoor yards and lots; utility equipment; installations that connect to the power grid; and consumer-owned power generation systems and equipment. The 2017 NEC is better aligned with the safe work practices in NFPA 70E: Standard for Electrical Safety in the Workplace. (Softbound, 888 pp., 2017)

Was going to use the book despite the horrible condition and poor print Was going to use the book despite the horrible condition and poor print, went to put my tabs in and pages are falling out... DO NOT BUY!!!!Bad printing of book. Avoid. Some pages were upside down in the manual. Some pages were missing. Can't be considered a technical resource when it's incomplete.Not to mention the copy I got looked to have been used, or returned.The NEC 2017 I purchased at a good price turns out The NEC 2017 I purchased at a good price turns out, came from India. Some of the words in the index were not legible. My thoughts are that the misprints and defects, are sold at a cheaper price, in other countries. I'll definitely check the seller next time. Buy American !!!

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Sunday, July 28, 2019

Data Science for Business Download

ISBN: 1449361323
Title: Data Science for Business Pdf What You Need to Know about Data Mining and Data-Analytic Thinking
Author: Foster Provost
Published Date: 2013
Page: 384

What you need to know about data mining and data-analytic thinking

Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.

Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.

  • Understand how data science fits in your organization—and how you can use it for competitive advantage
  • Treat data as a business asset that requires careful investment if you’re to gain real value
  • Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way
  • Learn general concepts for actually extracting knowledge from data
  • Apply data science principles when interviewing data science job candidates

Instead it has some businessy sounding bits and the start and end which feel like an afterthought This isn't really a book about the business applications of data science. Instead it has some businessy sounding bits and the start and end which feel like an afterthought. The middle seems like it was taken from a data mining textbook (or perhaps previously was one). Particularly strangely, it presents some math for machine learning but in a dumbed down way using notation the author invented (the strangest was a replacement for sigma as sum notation).Rather than reading this you're probably better off reading a book about how business might be impacted by machine learning and related things (The Second Machine Age or Average is Over). Alternatively, if you want to know more about data science / data mining (now fairly deprecated term this book uses) or machine learning you'd be better off picking up Hastie's or Mitchell's book or taking Andrew Ng's course on Coursera.The perfect balance When trying to learn about a new field, one of the most common difficulties is to find books (and other materials) that have the right "depth". All too often one ends up with either a friendly but largely useless book that oversimplifies or a heavy academic tome that, though authoritative and comprehensive, is condemned to sit gathering dust in one's shelves. "Data Science for Business" gets it just right.What I mean might become clearer if I point out what this book is *not*:- It is *not* a computer science textbook with a focus on theoretical derivations and algorithms.- It is *not* a "cookbook" that provides "step-by-step" guidance with little to no explanation of what one is doing.- It is *not* your standard "management" title on the cool tech du jour available at airport stands and meant to be read in one sitting (buzzwords, hype and overly enthusiastic statements making up for the dearth of actual content).Instead, it is close to being the perfect guide for the intelligent reader who -- regardless of whether s/he has a tech background -- has a sincere desire to learn how the tools and principles of data science can be used to extract meaningful information from huge datasets. Highly recommended.I thought this would be an easy argument to make during the interview process I recently made a career transition from academia as a Professor of IT Management to industry as Senior Data Scientist at one of the Big Four consulting firms. The research skills that I use for academic research are the same ones that I use to help my firm discover data-driven insights that are actionable and transformative for restructuring strategies and operations to drive business value. I thought this would be an easy argument to make during the interview process, but in the end I had to develop a less academic-sounding argument for the interviews. Provost and Fawcetts’ Data Science for Business was ideally suited for this purpose.Provost and Fawcett is THE text if you want to learn advanced statistical methods in business-related problem-solving contexts separate from any specific programming language like R. It’s also the right choice if you want to understand data science from a strategic perspective and its process characteristics. Provost and Fawcett is extremely useful for anyone who is trying to get up to speed and demonstrate knowledge in business analytics or data science in relatively short manner. This text is extremely well written—the authors use non-technical language for the most part—and it’s interesting!

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Tuesday, July 16, 2019

We Want to Negotiate Free Pdf

ISBN: 0999745425
Title: We Want to Negotiate Pdf The Secret World of Kidnapping, Hostages and Ransom
Author: Joel Simon
Published Date: 2018-10-09

"A firm no-concessions policy that relies on meager evidence is inexcusable, he argues, when lives hang in the balance. We Want to Negotiate is a helpful, accessible contribution to a decades-old dilemma." -- Wall Street Journal"This excellent and careful book asks tough questions about whether and how governments should negotiate with kidnappers to get hostages released." -- Foreign Affairs< BR>“A wise and thorough investigation of the painful conundrum posed by terrorist kidnappings. Simon makes a cogent argument about how to change our current, failed approach to negotiation.” ~ Lawrence Wright, author of The Looming Tower and The Terror Years"Joel Simon has written an invaluable insider’s account of the how and the why of the shadowy business of ransom negotiation at the highest level. For anyone who has ever wondered why some governments negotiate for the release of their captured citizens– while others -including our own- do not, Simon’s book is essential reading. As head of the Committee to Protect Journalists, Simon has seen the hostage crisis up close and this book reflects his intelligence, courage, and clear-eyed approach to this murky but, sadly, thriving business." ~ Kati Marton, Author, Journalist and former Board Chair of the Committee to Protect Journalists“This is an excellently researched and reasoned book on a terrible and complicated problem – what to do when someone is taken hostage. I hope all those who have had to face this awful dilemma will read it, and especially those who make and carry out government policy.” ~ Terry Anderson, Journalist, hostage in Lebanon for seven years“Joel Simon’s book about the dark world of kidnappers and their hostages is deeply reported, well written and well calibrated in its judgements. For anyone who wants to understand the many difficult questions raised by the kidnapping trade, Simon’s book will be the standard.”~ Peter Bergen, author of United States of Jihad: Who are America’s Homegrown Terrorists and How Do We Stop Them“In We Want to Negotiate, Joel Simon combines the breadth of his knowledge alongside stunning narratives to try to understand how the gruesome and murky trade of kidnapping really works. Simon’s international policy expertise and his compassion for his subjects – many of whom he knew and worked alongside – shine through to create a spellbinding, chilling and important read.” ~ Janine di Giovanni, Senior Fellow, the Jackson Institute of Global Affairs, Yale University, and author of The Morning They Came for Us: Dispatches from Syria"To Simon, who has worked for nearly 20 years at the Committee to Protect Journalists, the question is a matter not just of political will or moral philosophy but also of who lives and who dies....General readers will find the material enlightening, and those professionally involved will find it essential." --Publishers Weekly"A persuasive argument that deserves to be heard in Foggy Bottom, the Pentagon, and other corridors of power."--Kirkus Review Joel Simon is the executive director of the Committee to Protect Journalists. He has written widely on media issues, contributing to Slate, The New York Review of Books, The New York Times, Columbia Journalism Review, The Guardian, and The Washington Post. He has led numerous international missions to advance press freedom. His book The New Censorship: Inside the Global Battle for Media Freedom was published by Columbia University Press in 2014. A graduate of Amherst College and Stanford University, he lives in New York City.

"A wise and thorough investigation." - Lawrence Wright, author of The Looming Tower and The Terror Years

Starting in late 2012, Westerners working in Syria -- journalists and aid workers -- began disappearing without a trace. A year later the world learned they had been taken hostage by the Islamic State. Throughout 2014, all the Europeans came home, first the Spanish, then the French, then an Italian, a German, and a Dane. In August 2014, the Islamic State began executing the Americans -- including journalists James Foley and Steven Sotloff, followed by the British hostages.

Joel Simon, who in nearly two decades at the Committee to Protect Journalists has worked on dozens of hostages cases, delves into the heated hostage policy debate. The Europeans paid millions of dollars to a terrorist group to free their hostages. The US and the UK refused to do so, arguing that any ransom would be used to fuel terrorism and would make the crime more attractive, increasing the risk to their citizens. We Want to Negotiate is an exploration of the ethical, legal, and strategic considerations of a bedeviling question: Should governments pay ransom to terrorists?

Interesting background. I thought this was a very interesting read. I have seen the high profile kidnappings on tv but there are many more than we realize. Joel goes into the stories behind some of the interesting kidnappings and what countries pay the ransom and what do not. How families have gotten involved and how kidnapped victims returned have gotten involved post-return. Well worth the read.Insightful read on hostage negotiation regarding journalism I was curious about this book. Have you watched the TV Series "Ransom?" If you haven't, well, google it after you're done reading this because with that in mind, reading this was insightful. Over the years, I've watched on international news outlets calls for the release of journalists or Aid workers who were kidnapped in turbulent areas and I never fully grasped the stress, anxiety, negotiations and trauma that surrounds it.In this book, the author explores the roles of governments and media houses in such cases and not all the stories have happy endings which ultimately broke my heart.I liked how he presented the stories on both sides. Thanks for the eARC Netgalley, this book would be a great conversation on policies that affect international news coverage and politics whilst protecting reporters.So important this book! Why we in the US refuse to look at data, then make uninformed, life-threatening decisions while in Europe (ok, continental Europe) on this matter at least, they look at data, then try to save people's lives, I do not know. Our government endangers its citizens by embarking on crazy, obscene wars in the Middle East. When anger over these wars bites American citizens in the ass, the USG replies, "who? me? I did something wrong? No, I didn't." In short, this book makes a wise and important argument: we must look after our people. It also debunks the silliness about ransoms inspiring more kidnappers. Wars inspire kidnappers. Ransoms can conceivably save lives. Some day, when the dark star that has lately risen over the US subsides--by which I mean, whenever we get around to getting rid of the Donald--we will come back to this book. Why? Because kidnapping, like prostitution, has a storied, ancient past. It produces cash. It's kinda fun, sometimes, for some of the people involved. It's gonna be with us forever. So how should we respond? This book is a wise, essential guide.

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